Coaches love their spreadsheets. Clients love a page they can screenshot to a friend.
What most reports look like
A CSV export of every weigh-in with no commentary. Or worse, a chart export with no context.
What clients want
- The one number that says whether the month worked.
- One line on why it worked (or didn't).
- One honest blocker.
- Three things happening next month.
- A short note from you.
That's it. One page. Under 300 words.
The tone
Not congratulatory when it wasn't a good month. Clients trust coaches who name the truth. "This month stalled - here's the specific reason and here's the fix" beats "great work!"
The screenshot test
If the client wouldn't screenshot it to their partner or a friend, it's not a report. It's an admin dump.
Draft yours with the Client Check-In tool.