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“The 12-week program came out structured exactly how I periodise. I edited two accessory lifts and sent it.”

“Intake and PAR-Q used to eat an hour per client. Now the first session is actually training.”

“Monthly progress reports go out on the first now, in our voice. Renewals are up 22% since spring.”

“Wrote the whole class timetable description set on a rest day. Bookings for the 6am slot doubled.”

“The corporate wellness proposal landed us a 90-person contract. It read like an agency wrote it.”

“Return-to-training protocol was the one I was most sceptical about. My physio signed off with two notes.”